Using a project-based approach to change: too much of a good thing?

Intuitively, we know that screaming at the children to keep the noise down is pointless. It grates. It sends mixed messages. The method is at odds with the outcome we are trying to achieve. In the project management world, we reflect that these considerations are rarely applied to how we bring about desired change in our organisations. Project and programme management are often used as the default options for all sorts of initiatives. Sometimes, there is alignment and project and programme management supports the change process effectively. In other cases, it inadvertently engenders apathy or resistance. Maybe the Shakespearian question: ‘can one desire too much of a good thing?’ applies here.